Internet Marketing for Small Business – The Vital Truth

As a small business owner it’s our natural tendency to approach everything with a hint of skepticism. There are so many ‘next big things’ that it’s oftentimes difficult to distinguish between a passing trend and a legitimate evergreen marketing strategy for a small business.

Skepticism or no, I’m willing to bet that by now you’ve started seriously eyeing Internet marketing for small business as a viable addition to your advertising repertoire; you’re starting to realize that this is something worth jumping on.

Let’s face it – Your competitors are doing it, so you should do it too lest you unknowingly give up a foothold in your niche.

Wait Just a Minute – What is Internet Marketing, Exactly?

Before we go any further I think it’s worth taking some time to clarify exactly what we’re referring to when we say ‘Internet Marketing’. If you’ve done any research at all on the topic of small business online marketing, you’ve probably seen a wide array of terms thrown about. It can be very confusing to learn anything at all about Internet marketing with a seemingly endless amount of ideas out there… How are you supposed to know what’s what? Well, below I’d like to briefly go over a few of the most common terms and methods that you should concern yourself with:

#1. Small Business Search Engine Optimization (SEO)

Small business search engine optimization refers to getting your business’ virtual property listed on the first page of search engine results (most commonly in Google) for a select group of keyword phrases. Whether it’s a Google Places page, a YouTube video, a Facebook page or even your own website, the goal is to position yourself so that local searchers see YOU before your competition.It sounds complicated, but that’s why we’re here. The results of a successful SEO campaign can be enormous.

#2. Small Business Email Marketing / List Building

Small business email marketing is without a doubt one of the most powerful forms of lead generation out there. Imagine having the power to reach your loyal customers any time day or night with your newest and greatest promotions? Imagine being able to send your customers coupons, newsletters and other interesting content so that you’re constantly in contact with them, remotely building your brand in their mind’s eye? I’m sure with a little imagination you can start to see the possibilities… Email marketing is one of the most viable long-term marketing strategies for small business owners to consider. Your customers aren’t going to stop using email anytime soon, and the ability to stay in frequent contact with a customer even if they’re not visiting your actual place of business is too good to pass up. If you take nothing else away from this article, at least learn more about small business email marketing.

#3. Social Media Marketing for Local Businesses

This is the newest and greatest trend in the world of Internet Marketing for small businesses. Facebook alone has over 800 Million users worldwide, and most users spend a minimum of 6 hours per month on this website. As Facebook grows it’s an increasing amount of time YOU could be using to further your business. Facebook, Twitter and other social media sites are going to be some of the greatest marketing mediums of 2012 because they give you the ability to keep up with interested customers on a daily basis through websites that they’re spending lots of time on anyways. Why not take advantage of this opportunity?

#4. Pay-Per-Click Advertising for Direct Marketing

The next time you’re searching for something in Google I want you to pay attention to the right side of the screen. You should notice a few small ads that are separate from the search results. These are actually paid advertisements from Google’s AdWords program, and they’re a crucial aspect of small business online marketing.

The pay per click advertising (PPC) works is a simple 3 step process:
• Write a small ad for your business
• Pick keywords or locales to target
• Pay per click for traffic directly to your business’ website

Pretty easy, right?

This is a great way to start off your Internet marketing campaign because with Pay Per Click you get exactly the results you pay for. Want to give 100 new customers the chance to fall in love with your business? Pay for 100 clicks to your website… Done. I’m sure you can see the value in this kind of cost-per-lead advertising. Through proper lead generation and analytics you can have yourself quite a profitable campaign that runs virtually on autopilot.

And hey, want to really explode your customer base? Why not use PPC advertising to drive targeted traffic to your email newsletter so you can stay in contact with your new potential customers?

Why Internet Marketing for Small Businesses is a Good Investment

What holds back most small business online marketing campaigns that the business owners fail at marketing automation.

We’ve all learned this lesson: When you try to do everything yourself you inevitably fall behind in the areas you’re best at, and don’t get far enough in the areas you’re good at. The result is that your business slows down, and you don’t see as much revenue as you should / could. If time is money, then you can’t afford to spend an increasing amount of time on something that someone else could be doing faster.

That’s why when approaching Internet marketing for small business I recommend enlisting the assistance of a trained professional.

Time and time again we’ve seen a much greater ROI when the business owner focuses on running an outstanding business, while the Internet marketers do what they do best – Capture the interest of potential customers. Whether you decide to pursue small business search engine optimization to bolster the rankings of your website or social media marketing to get the word out through Facebook / Twitter, you can rest assured that you’ll see better results from someone who’s done it before.

Internet marketing for small business doesn’t have to be time consuming, and it’s certainly doesn’t have to be expensive. In fact, an Internet Marketing campaign can be relatively cheap when compared with other marketing strategies for small businesses! As a small business owner you’d be giving up a lot if you limited yourself to offline marketing only, so I urge you to consider the techniques and methods outlined in this article. I’m sure you can find an Internet Marketing company or service provider who would be more than willing to help you with these internet marketing services so you can start finding new potential customers on autopilot. What are you waiting for?

Small Business Tip: Get Off the Bandwagon

If you run a small business, it is increasingly important to stay ‘ahead of the game’ instead of just being a player. It would not be a smart business decision to open up a small food market on the adjacent corner of a Loblaws, Walmart Supercentre, Whole Foods and Costco. It doesn’t make sense. You would quickly become part of the small business graveyard.

Your business needs to stand out from the crowd, and since the world is a growing every day, you’re going to need to get creative!

Don’t jump on a bandwagon as it’s barreling through, be a member of the construction team that BUILDS the bandwagon to reap the most benefit as it picks up speed.

Easier said than done – a very select few thought that a micro-blogging platform that only allowed users to speak 140 characters at a time would amass into the social media giant Twitter is today. Ashton Kutcher was a bandwagon builder, and was the first to reach 1 million followers. How many followers do you have?

Not to say that Twitter is dead or dying soon, but if you don’t have a large Twitter following by now… perhaps it’s time to look for a new way of building your online reach and conversation. A new idea is emerging every second of every day, do some research and become an early adopter!

Here are a few leads to get you started:

Group Buying – is on the cusp of becoming huge, and it has been for a few years. Do some research and get involved with sites that give away daily deals- it might actually help promote your business/products. Best case scenario? The site becomes huge in your area/industry and sales skyrocket as a result.

QR Codes– Smartphone barcodes that are starting to pop up everywhere (heck, I even sit on one in the subway every morning). Since 1 in every 2 people will have a Smartphone by Christmas (it’s true!) this might just be the next massive trend in technology and advertising. “Social scanning” includes tools like Stickybits and SCVNGR that incorporate the new location ‘checking in’ fad that might also be on the brink of social domination.

Q/A Platforms – Millions of people are starting to ask questions on sites like Quora and Linked In. Pick a platform that speaks directly to your audience, and start answering some questions. Get in on the conversations; build a reputation as an expert and you’ll start to stand out from the rest of the social media crowd.

Find an alternative to the ‘biggies’ – use Statusnet instead of Twitter, use Aardvark instead of Linked In Answers, use Brightkite instead of Foursquare. Try to hit the bigtime with an emerging trend rather than trying to scream over the noise of the crowd.

Be proactive and set yourself up for success!

How Online Bookkeeping Services Are Helpful for Small Business

The World Economic Forum Meeting (WEF), 2016, was a complete head-turner. Expertise industrial personalities, economists and many other eminent personals present there incepted the theme of Fourth Industrial Revolution around the globe. It illustrated an essential fact, i.e. updated technology is going to change our way of living, work strategies and interaction module.

Small Business Heads – Get Updated

How the labour market and many of the other corporate segments is going to sway the global economic policies also got conveyed at the meeting. In this respect, the brilliant role of tech trends, that helps in accounts management and bookkeeping got revealed too. The concept of “on-demand everything” also got an excellent grant at this event. Now, here lays a crucial idea behind, which needs to be considered by the entrepreneurs and business-heads of small business. This is to be advanced with the beneficial aspects of small business bookkeeping services online, for well-planned functionality of entities.

Some essential factors that vitalize this sort of services are:

  • Earlier a server would cost a hell, but new-age cloud accounting system comes with a free Google Drive.
  • Comes with no office rentals or charges.
  • Ability to fetch free managerial guidance.
  • No hazards of paper, prints or file management.

But Don’t Mix Accounting & Bookkeeping

Small business heads has to undergo a huge number of tasks. As a result of which, accounts or bookkeeping responsibilities seems to be a tedious responsibility. But it can’t be left ignored, either. At this juncture even an efficient business person would suggest the proficient performing assistance of online accounting and bookkeeping services. However, there is a significant difference between:

Accounts Management: It vitally manages the presentation, preparation and also the representation of statutory returns. Legal advisories in respect of financial status of entities can also be fetched with its assistance. Basic guidance to proceed with excellence gets served with it. How to make a proper utilization of the business capital available is one of the most significant roles too.

Bookkeeping Traits: More than half of the responsible financial management system gets finely aided with bookkeeping services, available online. A bookkeeper, in this respect, can also aid clients with the usage perspectives of software being used. High-end inventory controlling can also be gained with them. Even the retail business bodies can be assisted with POS (point of sale), i.e. maintenance of daily monetary transactions. Research, planning, execution of plan and hence moving-forwards is the strategic work process of these bookkeepers.

How & Why of Upgraded Online Bookkeeping for Small Business

100% cloud based accounting and bookkeeping services is truly appreciable for its professional outlook and functionality. Removing all the hassles and obstacles, it got finely designed to serve the clients with accuracy and safety too. Time-driven performance of the software like Xero must also be considered here. Best part is, these online service providers allots the supreme beneficence of accounting and bookkeeping, combined all-together. Hence, some notable advantageous facets that must be stated, goes like:

  • It can be of supreme help from the initial phase only. Like, from the stage of company formation.
  • Automatic bank reconciliation to creation of smart reports gets perfectly maintained with the strategic cash flow management by them.
  • Invoicing, payment, pay-runs and mobile-apps linked within, also helps in updating the clients with every minute details of financial transactions.
  • Managing the tactical legal issues and strategic planning for meeting with the desirable financial goals also gets well served.

Why Not Opt For The Best?

Now, internet and updated technology is a diversified domain. No wonder, it is embedded with a widened variety of accounting and bookkeeping services too. But to be connected with the service suppliers associated with Xero bookkeepers, is comparatively gainful. Here are some attributes that has made it possible:

  • It aptly works as a data flow rather than a data entry.
  • Total control by the small business clients has increased it beneficence too.
  • 24/7 Login facility to go-through the financial transactions.
  • Accuracy at its best.
  • Safe, secured, confidential and protective modes of financial management.
  • Cost, time and energy beneficial.

Smooth running of a business firm is only possible if cash flow and financial accounts management gets finely executed. This is highly significant for the entrepreneurs of small business process. Saving time, energy and completely cost efficient assistance in this respect are the online accounting and bookkeeping services. From the software being used to functional qualities, everything has made it a laudable subject in the (WEF) too.

Small Business Accounting Troubles Gets Solved With Accounting Software!

There is a lot of difference when we look at a small business and a large one. In a large one, the owner can afford to lower down the rates owing to wavering economic scale while in a small firm the profit margin is low. Hence the owner has to make sure he cuts down on all extra expenses. There should be a large degree of cost cutting to compete with other firms in the industry. In both the large and small business firms accounting plays a crucial role. Accounting costs in small business firm must be put in restraint lest it will overflow the annual budget. Thus, there is the requirement of sound small business accounting. There are clients, government agencies, tax agencies, prospective clients, creditors, banks, debtors and employees who need to study the books of accounts.

There are many ways a small business accounting services can be managed. There are some new age accounting solutions which cab be of immense help to small business firms. As, all of us know Information technology plays a vital role in our daily life so it does in professional sphere. Lots of huge tasks can be sorted out in few minutes with the help of high-tech gadgets and tools. Nowadays accounting outsourcing firms are employing specially designed accounting software that handles the bulk task with so much ease. This software helps in producing flawless accounting record without any error. Firstly, it completes the accounting work in time less than any accountant will take. Secondly, it saves the cost that would have gone in employing accounting professionals.

Accounting software are user-friendly and doesn’t require special training program to learn using them. Almost any professional can use it without any external guidance. They do not require any additional cost of hardware except the computer. The programs can be updated as and when required. There are many advantages in using the new computer software. The firm can track payment of the debtors and check the level of inventory left in the store house according to the books of accounts.

There are a few things one should consider before buying or downloading software. There are plenty of software available in the market but one should make sure that they are compatible with the system and the accounting work that is to be done. If the business is expanding then it is best to have multi user friendly software. One must always test the software of a given period before using it completely.

Most of the outsourcing firms offer various services apart from accounting outsourcing. Search engine marketing is one such important service that your firm may require in order to flourish and expand your online business. Search engine marketing, SEM increases your online visibility by directing maximum traffic towards your website. It achieve maximum business profit by employing several Internet marketing techniques like affiliate marketing, PPC, and social media optimization. These different means of Internet marketing strengthens your position in online business world and provides you an edge over the competitors.