3 Benefits of Hiring a Small Business Social Media Manager – Bottom Line, More Leads!

As a small business owner, it is important to establish an online presence to connect with the online consumer. This is what social media marketing is all about. Social media is a revolution as far as business interactions are concerned. In today’s world, brands are built and torn apart on social platforms. Because of this, you would do well as a business owner to make sure you use the available platforms to grow your brand and your reputation. Unless you fall in the lesser percentage, it is very likely that you are one of those business owners who can’t keep up with technology and media advancements.

Yes, you may know how to transform an idea into a million bucks but you don’t know the first thing about LinkedIn or Twitter. How do you make use of social marketing when you are lacking in expertise in the said field? Simple, hire a social media manager.

A social media manager is a professional who is skilled in taking care of the communication and marketing aspects of your business. In basic terms, this is the person who gets in touch with the consumer on your behalf on the social platforms. There are various reasons why hiring a small business social media manager is a good idea.

In this article we will outline 3 reasons;

1. Social marketing platforms are constantly changing. What may have worked last year will not necessarily work this year, even last month. As a business owner, you may not have the time, energy or knowledge to keep up with changing trends. Because they do change often! It is the job of the SM manager to keep up with these trends for the sake of your business.

Remember, if you ignore current trends you run the risk of being irrelevant and losing your clients/customers to your competitors. If there’s one thing that’s certain about the online consumer, it’s their erratic and impatient nature. They are not willing to waste too much time on a brand that does not seem to care about its online image and presence.

2. As a business owner, you may already know how important it is to have an online presence. You have definitely heard this before. However, you may not know how to get the right audience for your brand.

For instance, if you sell products targeted at older people, you want to make sure that you reach out to them and not anyone else. It is one thing to have an audience and it is another to have the right audience. Your social media manager will help you identify avenues that will lead your brand to the right audience.

3. SM managers are also able to monitor the progress made through digital campaigns. If you embark on a marketing campaign, it is important to track any milestones reached by the campaign. Otherwise, you run the risk of investing too much in a campaign that yields nothing. The best person to keep tabs on the digital campaign is your SM manager. They will also recommend new ways to do things if the current methods are not achieving the intended goals.

Instead of worrying that you don’t know how to take advantage of social media, hire someone who does and watch your business grow.

Small Business Advertising Ideas: The Top 1% Of All Small Business Advertising Ideas Bring You Cash

Guess what, if you are searching passionately for proven small business advertising ideas, you could not be in a better place.

The mighty Google that you know and love has very much come out and revealed that local search will eventually be the biggest revenue stream for them.

That is a massive statement. And it means that if you are not putting into place even a small business SEO campaign that features your top keywords based on location, you are handing money to your local competitors. Pity.

Knowing that momentum is coming, it is your job to jump on board. And one of the best and fastest ways to do that is to start am article marketing process that features your top, localized keywords.

A whopping 70% of all clicks on any given Google page are being gotten by the top four spots on that page. Everything after the bottom of Google page one is useless, but can you imagine that 70% of all the organic clicks are going only to those top 4 spots?

Now, if you also knew that a man by the name of Bill Gates saw local search coming and predicted the demise of the Yellow Pages industry, how would that factor in?

Gates knew. Google knows. Local small business search is where it is at and where it will stay. So you need to find the best way in.

So how best to approach this? One of the top, most affordable small business SEO methods out there is article marketing. But this is article marketing done perfectly, creating tens of thousands of in-pointing links from quality sites that feature your localized keywords.

With all of those links out there, all using your local keywords, your web page will not so slowly assume one of those top 4 spots for that keyword. It is a simple yet amazing SEO game that’s played by the best small business SEO services companies.

Honestly, of all the small business advertising ideas out there, this is one that you can bank on.

It is not easy to find an article marketing services company that will start with your best keywords and publish them in mass and then publish them and then point to those articles. But that is what you must demand.

The real factor here is that all of those articles mean not a thing to you if they do not get found.

Landing A Small Business Loan In This Environment

Banks are not currently and probably will not be lending to small, growing businesses anytime soon. They view these small firms as too risky and banks are just not taking on any risk (any risk at all).

But, that does not mean that your business cannot get the money its needs to start or grow. You just might have to go about it in a different manner which, in the long-run, may be a benefit to you and your business.

For most small business, banks are not lending as they don’t want any loans with any risk on their books. While they do want your deposits and other account business, they are just unwilling to let money walk out the door.

They blame these small businesses for items like poor credit, inadequate cash flow or undervalued collateral but in truth, many of these banks are just not in a position to lend to what is deemed risky businesses. And, if your business does not really need a loan, then it is deemed risky.

What Can Your Small Business Do?

For established small businesses, if your banker is refusing to take your call (and most are) then you should be looking at some of the alternatives methods of financing that have been around for decades or that have recently cropped up to fill the lending gaps left behind by the banks.

Know that banks are not nor have always been the only and best options for small businesses. Banks tend to look at your overall business’s profits before making a business loan decision. Alternative financing options tend to look more at the need of the business and its ability to covert financial assets to cash.

1) Look to factoring. If you have customers in the wings but lack the working capital to get these jobs started, factor those job orders for 100% of the cash you need to complete those jobs. Or, if you are sitting on a bunch of unpaid invoices, look to use them to get the working capital your business needs to meet immediate expenses or start that next order.

2) Look to SBA loans. While these types of government guaranteed loans still have to go through banks – the SBA’s 504 program is leading the way in helping many local small businesses acquire and finance property and equipment. With the SBA’s 504 program, your local community development corporation will work with the SBA and your bank to finance hard assets. As they all spread and share the risk, your chances of getting funded increase dramatically.

3) Let your business finance its own growing needs. There are a lot of growing businesses that tend to have a lot of sales but are still losing money (more cash out then in). This is not a reflection of the economy or any market but that of how the business is managed.

Look for ways to reduce costs while maintaining your current level of sales or if that is not possible then look for ways to increase prices. You should always be looking for ways to reduce costs – even if your business is highly profitable.

Keep shopping around for lower cost suppliers and vendors. Look to technology to improve processes or for ways to reduce staff expenses. And, constantly review your service providers – no sense in over paying for services like phone, internet, etc. If you can get your costs down and bring your profits up, you might not need outside financing at all. The best business loan is not having to get one in the first place.

Business is not easy and is getting harder the longer our economy remains stagnate. However, people and businesses still need products and services to get through their days. They look for products that either make their life easier or save them time and money. And, while many are being more selective in what they spend their money on, they are still spending – good news for your business.

Getting and keeping customers (letting them know who you are and what your business offers as well as keeping your business on the top of their minds) is always a challenge. But, successful businesses get out there and find creative ways to meet and overcome those challenges. The same is true in financing your small business.

If you need capital to either get your business off the ground or to finance your current growth, you might as well just forget about the banks and get creative. Banks are just not ready to take chances.

If you can’t demonstrate (sell) your business’s potential to the many different financing options out there (some that really want to work with your business) then you might start thinking about another career.

Finding new ways to capitalize your business is just one of the many challenges that all businesses face in their development. But, the good news is that it is not the most daunting challenge you will face. If you need a business loan to start or grow your company, then get out there and get one!

Settle Your Small Business Taxes With a Peer-To-Peer Loan

Like the saying goes, “The only things certain in life are death and taxes.” Unfortunately, small businesses know this saying all too well.

Unlike employees who look forward to their refund every April, small businesses loath the approaching spring, knowing they will have to pay Uncle Sam its share of their profits. Each year, small businesses struggling to turn a profit in an increasingly competitive business environment must pay taxes in order to keep their doors open.

With dwindling profit margins and tightened lending restrictions, however, many small business owners find themselves between a rock and a hard place when it comes time to pay the tax man. Although a business may have steady sales and revenue or thousands of dollars in inventory, banks and traditional lending institutions simply aren’t handing out small business loans like they were in year’s past, leaving small business owners with few funding options to pay their tax bill.

Thankfully, peer-to-peer lending, or social lending, has solved this growing dilemma. These modern social lending marketplaces have connected millions of borrowers with individual investors. Borrowers receive low-interest, fixed-rate loans that can be paid off in two to five years, while investors are able to benefit from decent returns in an economy with sinking bond and savings rates.

Thus, it’s a win-win situation for both small business owners in need of immediate funding and investors looking to make a small profit while helping others.

From Desperation to Exultation: One Man’s Venture into Peer-to-Peer Lending

John Mitchell is an Ohio-based small business owner who found himself in such a predicament just last year. As the owner of the only hardware store in a small town, John’s store flourished the first few years it was open.

After getting his inventory levels, pricing models, and management just right, he decided to expand his business by opening a second location in a neighboring town. John sunk all of his profits into opening his new store, which meant he was short on funds come tax time. However, knowing the success of his business, he thought he would simply get a small loan from the bank that housed his accounts and provided him with the initial loan he used to launch his business four years earlier.

Unfortunately, he witnessed first-hand the effect the recession has had on lending regulations as the banker he’s known for years denied his loan application. If he couldn’t get a loan there, where could he?

On the brink of despair, John took to the Internet to research loan options. After digging through forums and trying a few different searches, he ran across peer-to-peer lending. In less than a week after going through the quick and easy application process, he received a personal loan at a low rate for the amount he needed. A week later, John sent a check for the full amount to the IRS, and less than eight months later, he was able to pay off the loan with the profits from his new store!

If you are a small business owner who has found yourself in a similar circumstance, peer-to-peer lending can do the same for you as well, but how does peer-to-peer lending work?

How Peer-to-Peer Lending Works

A breakthrough product or service emerges every generation, and in the early 2000’s, the emerging breakthrough was social networking. From helping in the organization of overthrowing political regimes to staying in touch with friends and family members, social networking has had a profound effect on our daily lives. Now, it’s changing the small business financing landscape as well.

Peer-to-peer lending is a modern social networking solution for small businesses in search of a way of securing alternative funding. The goal of peer-to-peer lending sites, such as Prosper and Lending Club, is simply to connect individual investors with those in need of funding, and these sites are becoming an increasingly useful tool for small business owners who are unable to secure funding from traditional lenders.

Rather than jumping through endless hoops only to be denied by a bank, small businesses can receive funding via peer-to-peer lending in no time at all by following three simple steps:

Step 1: Create a Profile and Loan Listing

There are a myriad of peer-to-peer lending networks to choose from, so your first step is to research the best ones and create a profile and loan listing on the site you choose. The loan listing is essentially a cost-free ad that indicates the amount of money you need and your desired interest rate.

Step 2: Let the Bidding Process Begin

After your listing goes live, investors have the opportunity to begin bidding on your listing, providing you with the interest rate and loan amount they are willing to offer you. A major advantage of this bidding process is the fact that it can intensify as more and more lenders begin competing for your business.

When this happens, interest rates will begin dropping, potentially allowing you to obtain a much lower interest rate than you expected. It’s important to note, however, that your credit score, income, and debt-to-income ratio plays a role in the lending decision process.

Step 3: Funding and Paying Back the Loan

Another benefit of borrowing from peer-to-peer lenders is that you can accept several bids to receive your requested loan amount. For instance, if you ask for $10,000 in your loan listing to pay your business taxes, you can acquire the amount from collecting $2,000 from five different borrowers.

This makes it much easier for borrowers to receive the money they need. However, instead of making five separate payments, you would only make one payment, because the peer-to-peer lending site is responsible for dispersing the money to lenders until loans are repaid in full. They simply charge a small fee for this service.

With increased lending regulations, banks are tightening their purse strings more than ever before, making it much more difficult for small businesses to receive the funding they need to expand their business or even pay their taxes. Thankfully, peer-to-peer lending has proven to be a worthy competitor in the small business lending marketplace. If you are a small business owner and find yourself unable to pay your taxes as April approaches, or backed taxes for that matter, a peer-to-peer loan is an ideal option.